Emirates Palace and the Qasr Al Sarab Desert Resort by Anantara have been voted among Russian travellers’ most preferred luxury accommodation in the 2010 Russian Travel Awards.
Emirates Palace ranked sixth in Russian travellers’ top ten luxury venues, while Qasr Al Sarab came in 10th.
“This is a significant sign of greater awareness of Abu Dhabi as a luxury destination among the important Russian outbound segment,” said Mubarak Al Nuaimi, international promotions manager, Abu Dhabi Tourism Authority (ADTA).
“The awards are driving greater interest in our destination from within the Russian market. As Russia’s outbound segment is increasing dominated by demand for high-end beach resorts, Abu Dhabi is staking a stronger claim with an increased number of shore-front properties and more coming on line by the end of this year,” he added.
The award results — which were compiled from an online poll of 100,000 Russian travellers and recognise excellence and innovation in the luxury travel market — were released to coincide with MITT 2011. ADTA has a pavilion at the show with around 20 of its leading stakeholders.
ADTA has recently appointed a marketing team in Russia and plans for a fully-fledged ADTA office in Moscow are being finalised, with contractual negotiations on building lease agreements in the advanced stage.
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