Simmons and Intercoil international sign licensing and distribution deal
Intercoil International has announced a licensing and distribution agreement with US-based bedding company Simmons.
Under the agreement, Intercoil will be the exclusive licensee of Simmons products in the Middle East and plans to open eight Simmons retail locations by the end of 2011, with the first to open in Dubai in June 2010.
Intercoil International managing director Hassan Abbas Ali Al-Hazeem said: “We have outlined a proactive strategic growth plan for the region. In addition to continuing to enhance our retail points, we are focusing on enhancing our manufacturing setup.”
In addition to the eight planned Simmons retail outlets; there are also proposals to open three more manufacturing facilities across the region which may be up and running within the next five to seven years.
Simmons director of global licensing Todd S. Merker said: “We are pleased to welcome Intercoil to our growing list of Simmons International Licensees. Through this agreement, Simmons will expand its current presence in the growing Middle East retail and hospitality bedding products market.”
Zat presents exclusive mock-up room
Zat launched its mock-up hotel room at The Hotel Show, showcasing its hotel room bedding, amenities and other products, which it had hidden away from other exhibitors in a booth inside the Zat stand.
Zat and Al-Zaher General Facilities Supply managing director Wisam Kasaji said: “We have been here for the last six years and we are here because it specialises in our field. [The mock-up hotel room] is an exclusive.”
Kasaji said that the company had seen some quality people coming to the stand, which had generated a lot of interest through its mock-up hotel room.
The company, which is the main sponsor of the Hotel Show, said that business had been better this year but that it would take a long time to come back to the business of 2008.
Samsung launches new hospitality television
Technology and electronics company Samsung has launched a new television designed specifically for the hospitality industry.
Samsung head of corporate sales, Samsung Gulf electronics, Sachin Somkumar said: “Ninety per cent of the properties across the region today are using hospitality televisions, with a trend towards larger TVs.
“We have introduced a 55-inch TV, which was specifically bought in for this region,” he added.
In addition to the new product launch, the company has also reported a rise in the popularity of home appliances with hotels in the Middle East, as the trend in the region is towards mixed-use properties.
‘We are providing digital sinus solutions like touch screen and large screens for lobbies and we also do in-home appliances for mixed-use developments, so there is a high demand for this type of equipment in the region,” Somkumar said.
Jumbo expands further into hospitality sector
Electronics company Jumbo presented the newest model of mini bar from Dometic — The Mega mini bar — in a bid to target the hospitality industry at The Hotel Show.
Of the company’s other products, Jumbo Electronics head of enterprise business, Jeevan Bhingarkar, said: “Jumbo currently offers latest technologies to address the entire spectrum of information and communications technology (ICT) and professional AV systems for the hospitality segment – from the front office to the guest rooms to integrating the entire back office technology infrastructure. Security systems and ICT is an area of importance for the hospitality sector”.
The company, which is the official supplier of Dometic mini bars in the UAE, has ties with hotels across the country such as Fairmont Abu Dhabi, Rotana Dubai and Mövenpick Dubai.
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