Program Objectives:

By the end of the program, participants will be able to:
* Realize the critical importance of a well thought-out business plan for the success of the organization.
* Analyze the business environment and define the most appropriate goals and strategies.
* Choose and implement tactics and programs designed to maximize operational success.
* Develop a practical plan that will enable management to monitor and control the progress of the organization.

This Program is designed for:
Department heads, sales managers, marketing managers, senior managers and others who need to develop their business planning and control skills. This program is worth 25 NASBA CPEs.

Program Fees:
Per participant - USD 3700
Frequent nomination - USD 3330
(including coffee breaks and a buffet lunch daily)
One extra free place for every 2 paid nominees on the same program and dates
Discount Plans, Refunds & Cancellations Policy

Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time.

Program Outline:

Developing the Business Plan

* What is a Business Plan?
* Benefits of a Business Plan
* The Planning Process
* Team Concepts
* Idea Generation

Vision and Mission Statements

* Definitions
* Examples

Market Situation Analysis

* General (Macro) Environment
* Specific Environment, Includes:
o Market and Customer Segmentation
o Competition
o Market Potential, Size and Share
o BCG Matrix, SWOT and Gap Analysis

Goals, Strategies and Tactics

* SMART Goals
* Strategy Types
* Tactics Preparation and Schedule
* Implementation Schedule

Forecasting

* Forecasting Methods
* Erosion and Growth

Resources Needed

* Manpower
* Budgets

Financials

* The Income Statement
* Cash Flow Analysis
* Break-Even Analysis

Concluding the Business Plan

* Goal Tree
* Executive Summary

Controlling the Plan

* Sales and Financial Reviews
* Individual Performance Reviews